Plain boring and empty Pink: femininity youthfulness and imagination; childishness and rebellion You can see how some of the biggest brands in the world align with each color’s association. Many fast-food companies such as McDonald’s Wendy’s Burger King and Arby’s flash hunger-triggering red on their logos and branding. A plethora of fashion brands including Chanel and Gucci use sleek-looking black. When deciding on the best color for your logo consider the following questions: What do my competitors use? Do I want to stand out or blend in? What kind of feelings do I want customers to associate with my brand? Do the positive associations with a color outweigh the negative? Font Psychology in Logo Design Similar to shape and color psychology font psychology revolves around how people react emotionally and psychologically to the type of text used.
Your brain looks at the font attaches it to an emotion or feeling and then associates it with Email Marketing List the brand. You can choose from millions of fonts all of which fall into different categories including the following: Short vs. tall: sturdiness and security vs. elegance and luxury Font Psychology in Logo Design: Short vs. tall. Condensed vs. spacious: tightness and closeness vs. openness and relaxation Font Psychology in Logo Design: Condensed vs. spacious. Lowercase vs.
Uppercase: empathy and innovation vs. strength and mightiness Italicized vs. straight: rigidity and structure Light vs. bold: thinness and beauty vs. masculinity and strength Round vs. angular: comfort and softness vs. formality and stiffness Font Psychology in Logo Design: Round vs. angular. Simple vs. complex: straightforwardness and simplicity vs. uniqueness and individuality Font Psychology in Logo Design: Simple vs. complex. Serif vs. sans serif: elegance and formality vs. cleanliness and simplicity Many businesses use fonts to convey the mission of their brand.
發表於 2023-12-21 18:37:52
