The Product Manager must know how to

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When recruiting new candidates for your company, what are the requirements you are guided by?… Now, the data alone does not say anything, we must know how to analyze it and, most importantly, know which ones really help us understand how a product works.analyze the data and, based on it, establish the metrics that best adapt to each moment of the product's life. Undeniably, there are metrics that we could call broad, that is, they should never be missing.


Acquisition metrics: How many new users have Phone Number List   started using the products in a given period of time? What is the total user base and increase in that base? Loyalty or engagement : how much time do users invest in the product? How long does it take for them to put it aside? Retention: What is the trend of DAU (daily active users) and MAU (monthly active users)? Experience metrics: How satisfied is the customer with the product? Will the customer recommend your product to other people? Financial Metrics: What is the cost of acquiring a user.




CAC (customer acquisition cost)? What is the lifetime value of users – CLV (customer lifetime value)? What is the income per account – ARPA (average income per account)? Once the most general metrics have been seen, the Product Manager must identify those that are essential for the product and that mark very important milestones for the management of daily work. INFOGRAPHIC Product Owner Vs Product Manager Discharge Day-to-day metrics for a Product Manager #1. The value of a customer (LTV) Customer Lifetime Value is a metric with which a Product Manager can find out the profit a customer has during their useful life .