Instead of spreading your resources too thin

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You aren’t sure how to measure and benchmark each channel (or aren’t measuring channel performance at all). A successful online presence needs to be monitored. Metrics play a crucial role in refining your social media marketing strategy. Social media metrics are unlike other types of digital marketing metrics. If you aren’t experienced with social media marketing, you may be confused about which metrics matter on which channel, and what strong performance looks like. You may not be The Ordinary on TikTok — but does that mean you should abandon organic TikTok all together? Stay the course? Try something new? A great social media manager will be able to not just collect social performance data, but also “digest those analytics into something actionable,” Marom said.

You don’t know which social media channels will work best for your brand. While latestdatabase.com you may think Twitter, Instagram, LinkedIn, and Facebook are the only social media channels that really matter, think again. Back in 2016, Small Business Trends published a list of 40 social media channels that can be useful for businesses — and that list is growing and changing every year.  especially at the beginning of your social media journey, you should be focusing on a few key channels, Chen advises. But which ones? If you don’t have the time or the experience to evaluate new social media channels and decide which are likely to suit your brand’s target audience, consider hiring a social media manager.



You aren’t able to commit to consistency on any one channel. The ideal social media post frequency depends on the channel. For instance, Social Bakers found that businesses should tweet between roughly three times a day. On Instagram, Union Metrics reports that on average, brands post once or twice a day. Really, what matters more than frequency is consistency. “If you make a habit of posting several times a day and then transition to only a few times a week, you will start to lose followers and generate less engagement per post,” Neil Patel wrote in Forbes. “If you make a habit of posting several times a day and then transition to only a few times a week, you will start to lose followers.