An email marketing campaign is an email or series

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Like the first telegram or telephone call , the first email marked a historic moment in the development of communication . However, the message itself did not match the grandeur of the event, as the text of the first email was something similar . This email was sent by computer engineer Ray Tomlinson as a test message to himself he had the right idea, though , as every marketer practices that should be followed before sending any email campaign . By the s, the Internet began to become popular, and marketers loved this new way of promotion . As people 's email inboxes began to fill with spam , governments began to regulate the industry .

As a result, new laws and regulations have Best budget GPS tracker price in Bangladesh emerged to protect users from spam and unsolicited communications, such as the General Data Protection Regulation. Email Marketing Terminology If you’re tempted to try learning a new language when you ’re starting to learn about email marketing , you’re not alone . The terminology of email marketing is many but important. Here are some basic terms to know Subscriber An individual who signs up to receive emails from you , either explicitly or as part of a transaction . Treat them with respect and care . Opt in Opt in or subscribing to an email list means opting in to receive email communications by providing your email address to a company, website, or person and allowing them to send you electronic messages .



mail . List a list of email addresses to which your business can send marketing emails . Email lists are often segmented or divided into smaller groups based on interests or behaviors , so you can customize your messaging to make it more relevant, interesting, and effective. Segmentation groups customers based on subscriber attributes, past actions , or other data points to send more targeted and personalized campaigns . Email Campaigns  of emails sent by a marketer to achieve a specific goal . Automated processes use predefined rules to trigger emails based on specific actions taken by subscribers . Your subscriber welcome , cart recovery , and order confirmation emails are examples of email flows.