This may occur when a given advertising

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Campaign is intensively repeated for a long time or the advertising content becomes predictable and monothematic. In the case of Facebook advertising, the way it works is that when it is launched, the system starts displaying the creative to the selected target group and measures whether users engage clicks, fills out the form, adds to cart and makes purchases under a given ad. Then, when the audience stops engaging, the frequency is high and the cost of impressions increases, you can already notice the first signs of advertising fatigue . contact


harbingers Why don't people want to see their chosen advertising campaign again In fact, it is a normal situation that at some point the advertisement ceases to be interesting for the user. This may be due to the fact that the recipient has already purchased the Saudi Arabia WhatsApp Number product or interacted with the content, but did not like what he saw. An additional issue that was discussed at the beginning of this article - people do not want to watch the same advertisement over and over again or the message used in the creation no longer properly reaches the recipient even though it was like that before. How to recognize it The Meta system itself is able to indicate that the advertising material is tired - using a notification that appears next to the Facebook ad. However,





you should not believe every recommendation you receive. It is worth checking for yourself whether this is really the case and the creation started generating worse results than before. Analysis of the "frequency" column. This is the estimated number of times a given ad has been viewed by accounts on the platform. It tells us how many times someone viewed a given content within a selected time window. Typically, the correct frequency from the last  days is a maximum of .-. in the context of targeting new recipients, and .- to people who have previously had contact with the company remarketing. Controlling the costs and results of a given campaign. Using the charts available inside the Meta Ads system, you can see how the cost per result clicks/adding to cart/purchase of the selected creation has changed over the days. It is worth analyzing such data on a ,  and -day basis. creation-fatigue Figure .  Cost/result analysis chart in Meta Ads Combining frequency and cost/result columns. The above two points only .