Over the years, Evolvere has been

Prisila

With a communication strategy at the base because as we have said several times, nothing can be improvised and having a thought that guides actions helps in case of problems. With passion because it is a work of continuous analysis, discovery and in a certain sense of creativity, intense in its broad meaning of keeping an open mind and seeking differentiating approaches while respecting company values. What storytelling means: communicating in the different phases of the marketing funnel Of all the things that can be said about a brand, there is one in particular that many companies push for and which is perhaps the only one that isn't all that interesting to listen to. Come on, I'll give you a riddle. What is that thing that companies necessarily want to communicate and which is only of interest to customers who are practically ready to purchase.

I remind you that in the marketing and sales funnel , the customers who are photo editing servies about to purchase are those who are in the thinnest and most so they are only a small percentage of the total)? Come on, it's easy. I'll do it again. What is only the company primarily interested in and most of its potential customers are not interested in? Yes it's him. The product. Okay, everyone stop. In what sense? Doesn't the company have to talk about its product? Obviously I'm not saying that. Of course yes, he has to. But it must do it in advertising, on e-commerce, on the promotional flyer.



It must do so on media that speak to those people who are ready to purchase and who have already carried out an analysis of the competition and have chosen that particular product. They are few people compared to the entire universe of possible customers. Cabbage. If I talk about the product I talk to few people. And how do I talk to all the others? How do I interface with my entire funnel? What are the arguments used to convince people that my company is better? Here we are, finally here storytelling comes into play . What I like to say, quoting a dear friend who was our creative director and another dear friend with whom we are building a new project for.