Why is keyword stuffing bad?

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“Stuffing” is an English word that means “stuffing”, and is commonly used to describe the operations of “stuffing” turkey or chicken. Keyword stuffing is an incorrect SEO practice that consists of stuffing a text, to the point of absurdity, with the same keyword with which you want to position yourself . If a few years ago it was considered standard practice, now it is water under the bridge: search engines have evolved enough to understand that a text where the same keyword is repeated endlessly is not necessarily of quality. On the contrary!


Google penalizes content that it deems to have used keyword phone number stuffing . The search engine is structured to return relevant , effective and truly useful results to the user . A text that contains the same keyword repeated many times does not correspond to the high quality standards that Google sets for itself.

When content, such as those that use this stuffing, has not been written for users but with the sole purpose of satisfying the Google bot and its algorithm, the quality and ability to provide information clearly are compromised. It goes without saying that it cannot have high quality standards . The search engine code identifies this content and considers it artificial , penalizing it in the positioning on the SERP and, sometimes, excluding it completely. This is why this activity has been included in the practices of " black hat SEO ", a list of "dark and forbidden" techniques that it is always best to avoid using in your SEO strategy.