Values of all of a company's current and potential customers.”the more loyal the company's profitable customers are the greater the value for the company” Let's review some concepts together to understand the importance of this -letter word in strategic management books they mention that the best strategy in a weak economy is to “show customers how they can improve their lives” through the products offered achieving emotional connection as a differentiator of the products or services through the “ attractiveness of purpose” david.
Client from the heart of finance even in financial terms there is the concept of “maximizing the value of the company so any decision made must be analyzed from that perspective” (forsyth p. ) and considers that the main indicator to evaluate projects of investment mobile app designs service is the net present value (npv) which part of its formula is made up of the continuity of cash flow based on a balance between the generation of cash and the payment of obligations within the financial approach carried out by the company. Forsyth. Looking at it in a simple and precise way cash flow is directly fed by sales and these only manage to be continuous.
When you have a high purchasing frequency reinforced by quality of the service or product and which brings us to the main trigger which is the customer. In terms of macroeconomics it is directly linked to consumption which is part of the gross domestic product (gdp) which is the main indicator that countries use to determine their economic health. Consumption although it may seem simple is what drives the economy of nations because part of the countries' production is consumed; that is these are individual microeconomic initiatives that affect the economy as a whole and above all impact in the long term.