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The main tool within HubSpot to configure and extend automation are called Workflows . These workflows are the steps and sequences that HubSpot will execute based on a variety of triggers. These triggers can be simple – like signing up for your email list which triggers a chain of automated marketing emails. Or they can be more complicated, like seeing a specific blog post trigger a completely different email chain, outside of your normal campaigns. HubSpot's marketing automation workflows work by bringing together different aspects of your platform to design a consistent experience for all leads and customers in your system. Let's look at some of the things you can do with HubSpot automation workflows Run segmented lead nurturing drip campaigns One of the most common and cited channels for marketing automation is email.
It's easy to imagine how an effective email sequence, delivered to interested photo retouching prospects, could help them become familiar with your brand and develop trust over time. HubSpot email nurturing drip campaigns can be used to push prospects further down the funnel and help you generate and identify more qualified leads within your pipeline. An example of an innovative drip campaign is a re-engagement campaign for inactive prospects. You could create a workflow to automatically segment leads based on the last time they engaged with your brand, and then send a re-engagement campaign to leads who haven't engaged with your brand for days, for example.
You could send a specific custom sequence to customers who have abandoned the cart with products in it. The beauty of HubSpot's system is that you don't need to be as technical to use it. You never have to write a line of code. There are dozens of predefined triggers and conditions you can choose from. You can also link email workflows to specific goals. banner-pains-HubSpot-smart bound-Sep -AM A visual system with HubSpot's marketing automation platform HubSpot's workflow system is visual.
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發表於 2023-11-26 18:09:50