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SFS can also be understood as the exchange of advertising posts. shoutout for shoutout Here are some guidelines for sharing posts: collaborate with accounts you trust so as not to ruin your reputation. This may lead to the loss of followers; select those who have the same target audience and are in the same segment as the brand; Discuss all conditions in advance. The contract should be as transparent as possible; respect your subscribers.

You should not advertise something that is not really good enough; do seo expate bd not forget to discuss long-term PR campaigns with your advertising partner; feel free to indicate the need to put UTM in the post description, this will allow you to track traffic from SFS. Cooperation with bloggers and influencers Another effective way of promotion is working with opinion leaders. It is possible to cooperate directly or through the Instagram advertising exchange.



Bloggers charge a certain fee for publications; posting in stories is often cheaper. Remember that famous influencers always have a ready-made content plan, so it is not a fact that brand advertising will appear immediately after the conclusion of the contract. You should choose bloggers that you yourself have known for a long time and are confident in, or use the exchange, it’s safer. Remember the target audience, it should match yours. Flash mobs Users of social networks are very actively involved in mass events that form a community of participants on some basis.