|
Content tailored to the target group When creating a description, remember your target group. Research basic information about your ideal client. Is this a person looking for cheap and good products or, on the contrary, a luxury gadget? Is your offer addressed to mothers who care about their children, working women who lack time for cooking, or students with a limited budget? Speak to your audience in their language.
If you run a boutique with exclusive women's clothing, tempting you with a low price is not a good direction. For women who want to spend a smaller budget on clothes, the price may still be too high. It is better to choose luxury, clothes made of natural fabrics that will photo retouching look great for many years. A good product description should be understandable to the recipients. Product descriptions in the store or on the website – what to remember? A unique description is not everything. What to remember apart from the descriptions themselves? Highquality, compressed product photos are important.
It is also worth taking care of the alt attributes. The alt attribute is an alternative description of the graphic. Another issue is internal linking . Internal links are links located on the website. A wellthoughtout network of links provides excellent navigation for users and Google robots. Intuitive purchasing process pay attention to whether the purchasing process is intuitive and whether a potential customer can easily purchase the products they are interested in. Go through the purchasing process yourself in your online store and assess whether everything is going well. Copying descriptions from the manufacturer – why is it a bad idea.
|
|