What is “MEO”?

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With a business profile, you can convey a variety of information about your store or business, such as store location, business hours, posts, reviews, and star ratings. Among these, a very important element that is often forgotten is "category". Role and importance of main categories Simply put, categories are one of the most important elements of your business profile. Think of the main category as a label that specifically describes the characteristics of your store and the services it provides.

For example, you are required to select the appropriate category dep Consumer Mobile number Database ending on the type of store, such as a restaurant, hair salon, or bookstore. Setting the correct categories will ensure that your store appears in searches based on the information searchers are looking for. Additionally, additional categories (subcategories) also contribute to search display. By systematically utilizing additional categories (subcategories) that represent services you provide outside of your core business, you may be able to present your business profile in a different way than your competitors.



As such, categories are a crucial element in getting the most out of your Google Business Profile. We'll explain which elements of your Google Business Profile affect your search rankings, and which ones have little or no effect on your rankings. Related article: Local SEO/MEO factors that lead to obtaining search ratings and factors that do not Impact of additional categories (subcategories) Here are some examples of how adding appropriate subcategories can have a positive impact on search.