Channels in marketing communication with Millennials

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What marketing channels do Millennials value? Which marketing platforms should you develop to reach your target group of 30- and 40-year-olds?However, GA4 will without a doubt be better than UA. It is designed with the future in mind, to accommodate the ever-evolving world of online marketing in ways that a 20-year-old system just can’t keep up with.The switch to GA4 might feel like a major upheaval, due to its fundamental differences from the old system. But putting the effort into resetting all your data will be well worth it, once you have access to the power and functionality of GA4.


Search engine advertising – it is worth investing in advertising on Google, which allows you to effectively reach australia mobile phone number potential customers who are looking for specific products and services.Social media – this is the main communication channel for Millennials, so it is worth investing in advertising campaigns on Facebook, Instagram, TikTok, LinkedIn or Twitter. Social media allows you to personalize your ads and target them to a specific group of recipients.



YouTube – is a platform where you can publish promotional videos, video tutorials or recordings of meetings with influencers. Thanks to this, you can build engagement around the brand and increase customer loyalty.Email marketing – is an effective method of communication with the customer, allowing to provide valuable content, and information about promotions and offers, as well as enabling direct contact with the customer.Blogs and websites – it is worth creating valuable content that will attract the attention of millennials and encourage them to visit the website. Thanks to this, you can build trust in the brand and increase the chances of conversion.