to resonate better with entrepreneurs and business owners.

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Shopify Another B2B brand on TikTok that really knows how to properly communicate with the audience on TikTok.And they are pretty experienced on the platform, since they’ve been posting there for more than two years now. A little different from Semrush’s strategy, which focuses on a few video formats, Shopify tries to diversify their content with various formats.


Gen Z Is Using TikTok To Make Searches Over Google. TikTok ended 2021 with 655.9 million total users, and, according to the parent company Bytedance, they now have 1 billion monthly Mobile Phone Number active users. But that’s not the platform’s only achievement. According to Google, nearly 40% of Gen Z prefer to search on TikTok and Instagram over Google Search and Maps.




Currently, it is already possible to see how it is changing the way we consume content and search, especially among younger people. But it’s important to highlight something: in the history of social media platforms, the young people were the precursors – then the oldest people came after them.Even so, the overall topics are pretty consistent,