Whether you’re a business owner looking to use content to grow your brand or a content creator wondering about launching another stream of income learn how to marry content and retail in a way that can lead to incredible results Apr min read Kim Rosas Kim Rosas Kim Rosas Founder of PeriodShop & Period Nirvana How Monetized Content Has Supported my Retail Store to Build a Six-Figure Business
Photo by Blake Wisz on I’ve been an influencer at heart since before that was even a thing you could be and have spent my career looking for ways to make a sustainable living from sharing my passions and expertise with the world As the face of Period Nirvana—the most comprehensive website and educational resource on the topics of menstrual cups and other reusable Email Data menstrual products—I spend a good portion of my time making fake blood and sitting on a toilet filming myself and I love every second of it But I’ve also been in the online content world long enough to know that making a living from content alone is a grind You can have a million views on your Instagram Reels or
YouTube videos and still not make nearly enough money to support yourself Your income can also be wildly inconsistent month to month I’m not saying it’s impossible to make a living as a content creator but I found it challenging to make the math add up based on my previous experiences in the industry When I started brainstorming the launch of my new brand I realized that if I wanted to be able to consistently provide free educational content that makes millions of peoples’ lives easier I needed to find another way to monetize it So alongside my educational brand