You can probably avoid message extensions all together.

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click your call extension, a message extension allows them to engage with someone from your business via text. You can even include a pre-written message to kick the conversation off immediately, ensuring a prospect doesn’t bounce back to their browser in search of a more immediate solution. The best part? Clicks on message extensions cost the exact same as anywhere else on your ad: you have a direct line to a prospect actively searching for a solution at the same cost as a form fill. That’s fire, son. Now, these things are pretty damn effective when used for their intended purpose. Way back when they were in Beta, our own Mark Irvine deduced that message extensions have a CTR that rivals call extensions: comparing adwords message extension ctr with call extension ctr Pretty neat, right.

The only real issue with message extensions is the complete lack of conversion [size=13.3333px]You can probably Benin WhatsApp Number[size=13.3333px] avoid message extensions all together. tracking. While you can text your prospects, you can’t track or associate value with those conversations within Google Ads (formerly known as AdWords). And now for the creative application: use message extensions as a form of lead generation. Not to answer questions, but to get prospects on the phone while they’re actively seeking information about your product or service. There’s no hotter lead! If you’ve got a sales team (or you are your sales team) and a prospect texts you through an AdWords ad, you’ve got an immediate entry point into a constructive conversation.







Simply call said prospect, using a combination of the keyword they found you through and their inquiry as an icebreaker. This’ll allow you to get as much value out of an informational or transactional searcher as possible. Now, you’re not going to want to implement this system across the board. Some keywords are too top of funnel (lacking intent) to warrant a phone call. scheduling adwords message extensions This is where a well thought out account structure comes into play. In tertiary campaigns (broad keywords.