Basically, quality is also required for snackable content.

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Examples of high-quality snack content include: Short videos Podcast teaser Instagram stories and boomerangs Saying pictures Infographics Short summaries But before we go straight into medias res, I would like to at least answer the question of why you should rely on snackable content at all. It's worth going further: It's no longer a secret that users largely only scan the content on websites to filter out relevant information. You spend a lot of time looking at the layout, navigation and also visual elements. The Nielsen Norman Group found out in 2008 that on average only 20-28 percent of the words on a website are read. Additionally, according to a 2015 study , the average attention span of an internet user is 8.25 seconds.

For comparison, the average attention span of a goldfish is about nine seconds. Goldfish in a glass Special Data A goldfish has a longer attention span than Homo sapiens. But what does goldfish have in common with snackable content? The question can actually be answered quite simply: In order to satisfy the goldfish, the content on your website must be prepared in such a way that as much or relevant information as possible reaches it in the shortest possible time. In principle, it's like a quick snack for in-between meals - which, in the best case scenario, leaves you wanting more. By the way: On social media channels, due to the flood of information and the short-lived nature of the content (Instagram stories, snaps), we only have an average of 2.7 seconds to catch a user's attention.



Your content must therefore not only be good - ideally the best - and relevant to the user (keyword: target group and buyer personas ), but also optimally prepared so as not to get lost in the news feed. 7 tips and best practice examples for your snack content In my opinion, snack content should not only be defined as an entertainment format, but also as a modern form of infotainment . This means that there are different types and implementation options, but they still generally have generally valid properties. No user will be satisfied with a soggy burger from a large fast food chain when they can get a homemade bun with a patty made from the finest ground beef and fresh salad somewhere else. This means that despite its brevity, snackable content must offer the user added value – a (taste) experience, if you will.