Mass production and distribution

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This has resulted in an increased need for efficient distribution channels to deliver these massproduced goods to consumers. The initial stage of market competition During this period market competition is mainly focused on product accessibility and availability. Competition among companies is more about who can distribute products more efficiently to a wide geographical area. Limited consumer awareness and choices Compared to modern times early consumers had relatively limited


choices and their purchasing decisions relied more on product Brazil WhatsApp Number Data availability. Therefore companies expand their distribution networks to meet market demand. Technology and communication limitations Before the spread of digitalization and Internet technology businesses had relatively limited marketing and advertising channels. Therefore physical channels become the most effective way to reach and serve consumers. The main features of this stage include Emphasis on physical distribution networks





Enterprises focus on establishing and maintaining a wide range of physical sales channels such as retail stores supermarkets and wholesale markets. These channels are the main way for products to travel from producers to consumers.  With the development of industrialization mass production became possible so largescale distribution networks became crucial. Businesses during this period typically pursued economies of scale to reduce costs and increase efficiency.