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Definition of objectives Research planning Methodology Technique Sample Term Cost Field work Analysis of results Presentation of the results For this, it is necessary to know what the affinity of the study is and what will be done with the results. Thus, you will have in your hands the so-called briefing of your research. There are also some differences in relation to the types of research to be carried out. Quantitative Based on statistics , which are generally intended for a large number of people. You have probably already participated in some research of this type, in the form of a survey, for example, answering quick and basically direct questions.
The great advantage of this type of research is exactly the possibility of USA WhatsApp Number Data having a large sample, producing generalized data. In addition, the values are usually lower than those necessary for qualitative research. Qualitative Behavioral in nature, which seeks to measure hypotheses raised about a problem. These investigations are extremely detailed, therefore, they are carried out with a smaller number of people. They can be carried out through focus groups situational collective dynamics with small groups, individual interviews or ethnographies technique in which a professional is inserted into a specific group.
These reveal deeper aspects about consumer behavior, extracting cognitive, emotional and motivational data. It is also dynamic and flexible, while quantitative research has standardized questions. In addition to that, the data collected in this type of research is interpretive and extremely specific. Combined research Use the two types of research mentioned above, simultaneously. It is worth noting that market research can be carried out both in person and online. In addition to this, segmentation is also an important element, since each product is aimed at a specific audience. It may vary based on geodemographic, socioeconomic, psychographic, behavioral, etc.
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發表於 2024-3-12 14:34:00