The top search results if highly competitive queries are used are traditionally occupied by market leaders price aggregators and contextual advertising. Many of the listed sites have rich snippets that make them even more visible and attractive to users. However there is a loophole directories that also take part in the search. By entering a geo dependent query a potential client will see a map and a list of companies that are registered in directories and meet the search criteria. Google my business by clicking on companies from the list the user will receive information about them reviews address directions etc. contact information reviews and other data.
It is difficult to get to the top of such search results but after registering in the services a company that does not even have a website can achieve a leading position. The block display scheme in yandex and google is different but it is based on approximately the same principle. Registration mobile app development service in services does not guarantee inclusion in such blocks; companies are sorted using a number of rules relevance compliance with the essence of the request is traced; the company’s reputation within the service which depends on user reviews and ratings; location the company is located near the user.
For successful promotion within services it is necessary to provide reliable information work to strengthen reputation and rating factors positive reviews high ratings quick business response to any negative and attract low frequency queries when creating descriptions. Yandex is aimed at a russian speaking audience so when promoting domestic companies you should give preference to this search engine. The google my business service is important for the russian speaking segment of the internet especially since it is constantly developing. Companies that have registered will be able to provide users with all the necessary information.