Promote content

MimJannat893

Choose which model suits you or your organization. With the tools contained herein, you can get yourself, your team or your organization moving by taking small steps every time. In short, aim for happiness at work and not for results. Hopefully you will look at the coming week on Sunday evening very differently and you will ensure (more) job satisfaction. When creating social content, you naturally want your followers to like and share the post and not scroll past it. You want them to be triggered to read your post and click on the link you posted.

Which factors are important here? A few months ago in this series I shared an interesting study by Socialinsider into which content ranks well on LinkedIn and what factors play into this. For example, it turned out that messages that do not contain a link score best on the platform. The researchers photo editor were curious whether this also applies to other social media platforms. With what type of content do you ensure a high engagement of your followers? Do messages without links score better on other platforms or is posting a link better for a high reach? Add link or not.



To answer these questions, they recently delved into data from the popular platform Facebook. For the study, , , Facebook messages from , company pages were analyzed. And guess what? Adding a link to your Facebook post cuts engagement in half. Engagement of your Facebook post when you add a link. What type of content scores well? Furthermore, it appears that of the types of content, an album message scores best, regardless of whether it contains a link or not. Such an album post is a post with several photos.