Discover the many advantages of SMS for your communication!

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SMS is a pillar of professional communication. It offers unmatched efficiency and convenience in  a world where speed is one of the most valuable assets.

In a world where communication technologies are evolving more and more rapidly, SMS remains a reliable and universally accessible choice for professionals.


It is a tool that strongly promotes  engagement Phone Number List and responsiveness . In fact, according to a recent study, 98% of SMS messages are opened , making it one of the most effective communication channels to reach and retain your customers directly on their mobile phones.

With a volume of 13.3 billion messages sent in 2023 alone ,  the latter confirms its importance in the world of professional communication.

And that's not all! Professional SMS  has many additional benefits to offer you! Discover them all



1- A simple, fast and effective tool!
The first advantage of SMS is that it is undeniably one of the most effective communication channels. You should know that  90% of SMS are read in less than three minutes and that the associated memorization rate is around 80%.  With this, you increase your chances of reaching a maximum of your customers and prospects.

Since it goes through the mobile network , which covers almost the entire globe, it guarantees you maximum deliverability no matter when you send it.

Note that it can be  scheduled , automated or sent on the spot , which gives you great flexibility . In addition, once your SMS communication strategy is well prepared, you only need a few minutes maximum to configure your SMS sending via the different tools available (we'll tell you more about them below

       

2- Personalization of your messages

Personalization is also one of the main advantages of SMS since it strengthens the engagement  of your customers and consolidates the relationship with them. In addition, it also increases the relevance of your messages , attracting your customers more easily .

By taking into account your customers' preferences or behaviors , you can adapt the content of your SMS messages in order to have better interactions with them.

To personalize your messages , you can, for example, change your  sender name , add your customers' names  directly into the message, send personalized reminders or even offer targeted offers .

Personalizing your messages can help you strengthen relationships with your customers by offering them personalized experiences at specific times, particularly by setting up automation for your SMS sending .

3- Automation of your shipments
Automated sending of your SMS can bring you several positive points .

Automation allows you to plan your communications precisely and prepare them in advance to avoid overloading your work during peak periods. Remember, when planning your mailings, to check that they are scheduled at an optimal time for the targeted contacts (for example, during the lunch break).

You will therefore have a better chance of sending your messages when they will have  the most impact  ! Remember to take into account the  different sending rules  (especially for marketing SMS).

You can also  link automation and personalization in your messages to be the most impactful and convincing  to your customers. This will increase the effectiveness of your mailings .

You can integrate SMS into your communication solutions , whether directly into your software with our SMS API or on an external application such as a CRM as is the case with our SMS plugin for HubSpot . Once this integration is done , it will be very easy for you to set up automatic SMS sending scenarios from these tools!

4- An infinite number of ways to use it
SMS campaigns represent one of the most famous uses of professional SMS. They can allow you to promote your products , services or events on a large scale and directly to your targets. They can be very useful when you want to communicate in bulk to sell more , retain your current customers or share information with them quickly!

SMS notifications are another essential use of business messages. They help you quickly inform your customers (or even employees) about certain events.

This type of single message (sent to one person at a time) can be useful for an appointment confirmation , order tracking or even for an emergency . Sending SMS notifications can help you stay close to your customers and improve your loyalty !