We will see its main effects

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The only con of infrared rays is precision, in fact these sensors are not able to recognize the direction of movement and also have problems distinguishing between one or more people who cut the beam. Wi-Fi location analysis Wi-Fi is a standard for exchanging data over a wireless local area network (WLAN). Antennas capture radio waves from cell phones and can cover a truly enormous space. Since the MAC address is unique for each device, the system tracks a customer from entry to exit from the store. However, Wi-Fi suffers from precision difficulties in identifying the exact position, but the low costs and ease of configuration make WiFi Tracking an attractive proposition.

GPS position analysis GPS tracking comes from the Global Positioning System, a network of orbiting satellites. GPS receivers are now integrated into Apple and Android operating platforms. The best-known application of Location Analytics is Google Store Visits ; Using geo seo expater bangladesh ltd marketing to drive foot traffic to your physical store is a key trend for 2018. 3D spatial learning (augmented reality) Augmented Reality is likely to be the technology of the future in retail, using computer vision to allow mobile devices to detect their position relative to the world around them without using GPS, Wi-Fi or other external signals.



In essence, vision technology emulates our ability to manipulate three-dimensional objects. These various solutions not only track the various visitors within the store, but measure their demand, behavior and customer engagement in terms of location and purely time-based metrics. These technologies are able to predict the common routes of customers, the most visited places in the store, thus facilitating the planning of the various sectors of the store, the optimization of any queues and sales operations by the retailers of the store concerned, making them more productive and profitable.